Our Bold New Look

Published: Dec 13, 2022

Check out our BOLD new look!

Our BOLD and CARING strategy has inspired us to evolve our look. Our new look is designed to better reflect our organization and the people we serve. It is a strong anchor for the work we do and is supported by our new vision and mission.

We know the word ALZHEIMER can be intimidating. Stigma about dementia continues to be a challenge and a barrier, it can mean delayed diagnoses, or delays in reaching out for help. 
We want everyone to know that we are here to help. You never have to face dealing with an Alzheimer’s or a dementia diagnosis alone. 
We hope our new look inspires the community to treat everyone with compassion and kindness and serves as a reminder that when you encounter a person living with dementia, even if you don’t recognize them at that moment, it’s still them. 
Highlighting the ‘me’ in ALZHEIMER puts the focus on the humanity and personality, while the splash of paint behind ‘me’ is reflective of all the creative and innovative ways those living with dementia can still connect and engage with the world around them. 

Learn more about our new look in our 2022 Gratitude Report!